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The Myth of Objectivity in Research Design

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The Myth of Objectivity in Research Design

In both academic and applied research, the oft-repeated claim—“This study is objective”—masks a deeper reality: objectivity in research design is neither absolute nor devoid of negotiation. Researcher assumptions, frameworks, and methodological decisions inevitably shape outcomes, thus making objectivity constructed and prone to compromise. 1. Framework Choice: The Lens That Filters Reality Every theoretical framework inherently … Read more

Why Many Research Tools Are Outdated: Still Using SPSS for Complex Analysis?

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Why Many Research Tools Are Outdated: Still Using SPSS for Complex Analysis?

At Research & Report Consulting, we often review manuscripts where the research question is modern, but the toolset is outdated. The over-reliance on SPSS for complex analysis is one of the biggest hidden reasons why studies fail to impress reviewers and funders. Here’s what most researchers don’t realize Limited to Basic Statistics SPSS is great … Read more

Inferential Statistics Misused: When Correlation Becomes Causation (Wrongly)

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Inferential Statistics Misused: When Correlation Becomes Causation (Wrongly)

Inferential statistics are powerful tools for uncovering patterns and testing relationships. But they are also easily misused. One of the most frequent and damaging mistakes we see at Research & Report Consulting is treating correlation as causation. This statistical misstep is more than a technical flaw—it undermines credibility, damages publication chances, and can lead to … Read more