Research and Report Consultancy

How the Unit of Analysis Can Ruin Your Research

How-unit-of-analysis-can-ruin-your-research

Most research failures start long before data analysis. They begin at the design stage, when researchers misidentify the unit of analysis. This single mistake produces misleading results, faulty comparisons, and policy recommendations that collapse when applied in real-world settings. For research, evaluation, and policy studies, choosing the wrong unit of analysis is one of the … Read more

Why Baselines Are the Foundation of Impact Evaluation

Why Baselines Are the Foundation of Impact Evaluation

Impact evaluations are often described as the gold standard of evidence-based decision-making. Governments, donors, and organizations rely on them to understand what works, what fails, and why. These evaluations inform billion-dollar policies and shape interventions that affect millions of lives. Yet, one of the most common—and costly—mistakes is attempting to measure impact without establishing a … Read more