Research and Report Consultancy

Saturation Is Not a Magic Number in Qualitative Research

Saturation Is Not a Magic Number in Qualitative Research

In qualitative research, data saturation is one of the most cited yet misunderstood concepts. Too often, researchers treat saturation as a “magic number” — usually 12 or 15 interviews — without considering research design or analytical depth. At Research & Report, we regularly review manuscripts and supervise doctoral work where saturation is misapplied. This article … Read more

The Overlooked Importance of Positionality and Reflexivity in Qualitative Research

The Overlooked Importance of Positionality and Reflexivity Statements in Qualitative Research

In qualitative research, validity is not merely technical — it is deeply interpretive, ethical, and relational. Yet, while researchers meticulously detail methods, tools, and coding frameworks, they often gloss over or omit a critical component: positionality and reflexivity. This oversight undermines not only the credibility of the study but also its epistemological integrity. At Research … Read more

Why Scoping and Exploratory Research Still Needs Rigor

Why Scoping and Exploratory Research Still Needs Rigor

In academic and applied research circles, the terms scoping and exploratory often carry an unintended implication: that the work is preliminary, informal, or exempt from rigor. That’s a dangerous myth. At Research & Report, we frequently observe a pattern: researchers use the label “exploratory” to excuse vague questions, ad-hoc methods, or weak analytical structure — … Read more

Why Using G*Power Isn’t Enough to Justify Sample Size

Using G Power is not Enough to Justify Sample Size

In quantitative research, justifying sample size is a fundamental requirement. Yet, one of the most misused tools in this process is G*Power — a free and powerful program that helps estimate sample sizes based on power analysis.While G*Power is valuable, it’s often misapplied or overly relied upon, leading to flawed research designs, underpowered studies, and … Read more

The Crisis of Theoretical Underpinning in Qualitative Research

The Crisis of Theoretical Underpinning in Qualitative Research

Despite the growing acceptance and institutionalization of qualitative research in academia, many studies still fall into a critical trap — they lack a solid theoretical foundation. While qualitative methods are celebrated for exploring complexity, meaning, and lived experience, they are increasingly being used in ways that are conceptually shallow, methodologically misaligned, and analytically weak. This … Read more

Why Most Research Gaps Are Superficial

Why Most Research Gaps Are Superficial — And What Researchers Need to Do Better

In today’s publish-or-perish academic environment, research gaps are a staple of literature reviews. However, many so-called “gaps” are superficial. Weakly framed gaps lead to weak contributions, making manuscripts less likely to survive peer review or gain traction in global journals. This article explains why most research gaps lack depth and how to construct meaningful, impactful … Read more