Research and Report Consultancy

Saturation Is Not a Magic Number in Qualitative Research

Saturation Is Not a Magic Number in Qualitative Research

In qualitative research, the concept of “data saturation” is often cited as a justification for sample size and cessation of data collection. Yet, far too many researchers treat saturation as a magic number — often 12 or 15 interviews — based on citations taken out of context, without deep engagement with the analytical logic behind … Read more

Why Using G*Power Isn’t Enough to Justify Sample Size

Using G Power is not Enough to Justify Sample Size

In quantitative research, justifying sample size is a fundamental requirement. Yet, one of the most misused tools in this process is G*Power — a free and powerful program that helps estimate sample sizes based on power analysis.While G*Power is valuable, it’s often misapplied or overly relied upon, leading to flawed research designs, underpowered studies, and … Read more

The Crisis of Theoretical Underpinning in Qualitative Research

The Crisis of Theoretical Underpinning in Qualitative Research

Despite the growing acceptance and institutionalization of qualitative research in academia, many studies still fall into a critical trap — they lack a solid theoretical foundation. While qualitative methods are celebrated for exploring complexity, meaning, and lived experience, they are increasingly being used in ways that are conceptually shallow, methodologically misaligned, and analytically weak. This … Read more