Research and Report Consultancy

Thematic Analysis Without Rigor Is Not Science

Thematic Analysis Without Rigor Is Not Science

Thematic analysis is one of the most widely used qualitative methods in social sciences, policy research, and applied studies. Its popularity comes from flexibility and accessibility. It enables researchers to uncover hidden meanings and identify themes across interviews, focus groups, and documents. However, there is a critical challenge: without rigor, thematic analysis loses credibility. Instead … Read more

Why Using G*Power Isn’t Enough to Justify Sample Size

Using G Power is not Enough to Justify Sample Size

In quantitative research, justifying sample size is a fundamental requirement. Yet, one of the most misused tools in this process is G*Power — a free and powerful program that helps estimate sample sizes based on power analysis.While G*Power is valuable, it’s often misapplied or overly relied upon, leading to flawed research designs, underpowered studies, and … Read more