Research and Report Consultancy

Why Using G*Power Isn’t Enough to Justify Sample Size

Using G Power is not Enough to Justify Sample Size

In quantitative research, justifying sample size is a fundamental requirement. Yet, one of the most misused tools in this process is G*Power — a free and powerful program that helps estimate sample sizes based on power analysis.While G*Power is valuable, it’s often misapplied or overly relied upon, leading to flawed research designs, underpowered studies, and … Read more

The Crisis of Theoretical Underpinning in Qualitative Research

The Crisis of Theoretical Underpinning in Qualitative Research

Despite the growing acceptance and institutionalization of qualitative research in academia, many studies still fall into a critical trap — they lack a solid theoretical foundation. While qualitative methods are celebrated for exploring complexity, meaning, and lived experience, they are increasingly being used in ways that are conceptually shallow, methodologically misaligned, and analytically weak. This … Read more

Why Most Research Gaps Are Superficial

Why Most Research Gaps Are Superficial — And What Researchers Need to Do Better

In today’s publish-or-perish academic environment, research gaps are a staple of literature reviews. However, many so-called “gaps” are superficial. Weakly framed gaps lead to weak contributions, making manuscripts less likely to survive peer review or gain traction in global journals. This article explains why most research gaps lack depth and how to construct meaningful, impactful … Read more