Grounded Theory (GT) is one of the most respected qualitative methodologies, designed to move beyond description into theory generation. Yet, many researchers misapply GT as if it were merely a version of thematic analysis. This error weakens contributions, misleads readers, and leads to journal rejection. Grounded Theory is not about “coding until themes appear.” Instead, … Read more
Thematic analysis is one of the most widely used qualitative methods in social sciences, policy research, and applied studies. Its popularity comes from flexibility and accessibility. It enables researchers to uncover hidden meanings and identify themes across interviews, focus groups, and documents. However, there is a critical challenge: without rigor, thematic analysis loses credibility. Instead … Read more
In qualitative research, data saturation is one of the most cited yet misunderstood concepts. Too often, researchers treat saturation as a “magic number” — usually 12 or 15 interviews — without considering research design or analytical depth. At Research & Report, we regularly review manuscripts and supervise doctoral work where saturation is misapplied. This article … Read more
