Research and Report Consultancy

Saturation Is Not a Magic Number in Qualitative Research

Saturation Is Not a Magic Number in Qualitative Research

In qualitative research, the concept of “data saturation” is often cited as a justification for sample size and cessation of data collection. Yet, far too many researchers treat saturation as a magic number — often 12 or 15 interviews — based on citations taken out of context, without deep engagement with the analytical logic behind … Read more

The Overlooked Importance of Positionality and Reflexivity in Qualitative Research

The Overlooked Importance of Positionality and Reflexivity Statements in Qualitative Research

In qualitative research, validity is not merely technical — it is deeply interpretive, ethical, and relational. Yet, while researchers meticulously detail methods, tools, and coding frameworks, they often gloss over or omit a critical component: positionality and reflexivity. This oversight undermines not only the credibility of the study but also its epistemological integrity. At Research … Read more