Research and Report Consultancy

Hidden Algorithmic Bias Behind Big Data Research

The Hidden Algorithmic Bias Behind Big Data Research

Why Big Data Isn’t Automatically Unbiased In today’s research world, “big data” is often portrayed as objective, comprehensive and neutral. But the truth is different. Data sets are shaped by human decisions: what to include, what to exclude, how to categorise, what to prioritise.When the assumptions baked into collection or algorithms go unexamined, bias creeps … Read more

Why Intercoder Reliability Matters in Content Analysis

Why-intercoder-reliability-matters-in-content-analysis

In research, content analysis is one of the most powerful methods for decoding meaning from text, media, or communication. Yet many studies collapse under one silent flaw — poor intercoder reliability (ICR). Most researchers assume that once coders agree “most of the time,” their analysis is valid. Unfortunately, that’s a misconception. True intercoder reliability is … Read more