Research and Report Consultancy

How the Unit of Analysis Can Ruin Your Research

How-unit-of-analysis-can-ruin-your-research

Most research failures start long before data analysis. They begin at the design stage, when researchers misidentify the unit of analysis. This single mistake produces misleading results, faulty comparisons, and policy recommendations that collapse when applied in real-world settings. For research, evaluation, and policy studies, choosing the wrong unit of analysis is one of the … Read more